CALGARY (660 NEWS) – It’ll be the same great content, under another familiar name.
Along with Rogers Sports & Media’s other news radio stations, 660 NEWS will rebrand under CityNews.
This is a name change only, and loyal listeners will continue to receive the same content from 660 NEWS (Calgary), NEWS 1130 (Vancouver), 680 NEWS (Toronto), NEWS 95.7 (Halifax), and 570 NEWS (Kitchener). This includes the latest news, traffic and weather, along with the same beloved local on-air personalities.
The transition will happen in the fall.
“Putting our incredible team and all of our resources behind one brand will help to strongly convey who we are to audiences and advertisers, plus it gives us the opportunity to produce more content for social and digital to better serve each community,” said Julie Adam, Senior Vice President of News and Entertainment at Rogers Sports & Media.
“News plays a pivotal role in our organization, providing an essential service for Canadians and we’re excited to make this move to cement our investment in local news. I am so proud of our News team and grateful for everything they do.”
In December 2020, Rogers announced a similar rebrand of 1310 NEWS in Ottawa, which became CityNews Ottawa & The Valley, as two local news websites merged into one.
“Combining our award-winning news teams builds on the strength and reputation of stations like 660 NEWS and shows our deep commitment to continue delivering the best news to audiences, on any platform, simplifying the choice for consumers with one brand offer,” said Dave Budge, Vice President of News and Information at Rogers Sports & Media.
As part of the rebrand, CityNews will launch a centralized website and app where users can find their local news for Calgary, Vancouver, Toronto, Edmonton, Montreal, Ottawa, Winnipeg, Halifax, and Kitchener.
660 NEWS first launched in 2006.