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Disney Plus makes a play for adult viewers with launch of Star

Last Updated Feb 23, 2021 at 6:26 am MST

FILE - In this Wednesday, Nov. 13, 2019 file photo, a Disney logo forms part of a menu for the Disney Plus movie and entertainment streaming service on a computer screen in Walpole, Mass. Analysts predict the entertainment giant's fiscal first-quarter earnings declined from a year earlier, even as revenue increased. Investors will be listening for an update on the company's video streaming service, which launched in November. Disney serves up its results Tuesday, Feb. 4, 2020. (AP Photo/Steven Senne, File)

TORONTO — Disney Plus is throwing open the vaults today to Star, a new entertainment hub within its existing streaming service that caters to more grown-up tastes for Hollywood fare.

More than 150 TV series and 500 movies from Disney’s Hulu, 20th Century Studios and the FX channel will be available to Canadians on launch day — but it comes with a catch.

You can’t subscribe to Star without being signed up for Disney Plus.

And Disney is raising the subscription price for all users. Monthly rates will go from $8.99 to $11.99 for new Canadian users starting today, and the price increase will take effect for existing subscribers over the summer.

In exchange, viewers will have access to major franchises, “Alien,” “Planet of the Apes” and “Die Hard” among them, and a slate of TV series from “Alias” and “Family Guy” to classics “Hill Street Blues” and “M.A.S.H.”

Disney is also introducing a family-friendly control system that allows parents to lock their children out of certain ratings levels.

This report by The Canadian Press was first published Feb. 23, 2021

David Friend, The Canadian Press