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Stampede unveils 2021 poster

Last Updated Nov 17, 2020 at 10:50 am MDT

The Calgary Stampede unveiled the poster for the 2021 event on Nov. 17, 2020. (CREDIT: Calgary Stampede)

CALGARY (660 NEWS) – It may be another eight months away but The Calgary Stampede is already looking forward to 2021.

The Stampede unveiled its poster for the 2021 event with the hope it won’t be cancelled due to COVID-19.

The poster was created by 22-year-old Calgarians Lexi Hilderman and shows a young Indigenous dancer wrapped in a blue shawl with rainbow ribbons.
It was inspired by the image of a young Siksika First Nation woman, named Katari Righthand, who was given the name “Rainbow Girl” after the 2013 floods.

“I was drawn to her story and it became important for me to learn about her culture and to understand how she feels when she’s dancing,” said Hilderman.

“I wanted to show her standing strong, looking forward with determination. To me this image is about optimism, and also a representation of youth carrying on their legacy and the legacy of the Calgary Stampede‚Äôs celebration of the arts, culture and community.”

Hilderman said she met with Righthand and her family to learn more and Stampede officials add the poster will reflect resiliency and optimism in the community after a tough year.

“Not only is this a striking image, it tells an extremely important story about the Stampede and our community at this time,” said Steve McDonough, with the Stampede Board of Directors. “Youth poster artists were asked to communicate, through their artwork, their impressions on what the Calgary Stampede means to them personally and to our community.”

The 2020 Stampede had to be cancelled due to COVID-19, the first time the event had been cancelled in nearly a century.

As the winning artist for 2021, Hilderman has been awarded a $10,000 scholarship and her artwork will be available for sale at Lammle’s locations starting early next year.