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Resellers tout 'Hamilton' tickets before box office opens, says Mirvish

Lin-Manuel Miranda, center, and the cast of "Hamilton" perform at the Tony Awards at the Beacon Theatre on June 12, 2016, in New York. THE CANADIAN PRESS/AP, Invision - Evan Agostini

TORONTO — Mirvish Productions is warning customers to steer clear of online resellers hawking seats to the Toronto production of “Hamilton” before tickets even go on sale.

The Toronto theatre company revealed Tuesday that the box office for the smash musical will open on Oct. 28.

It says shortly after the announcement, an online reseller was touting tickets to the show for as much as seven times their face value.

The site Toronto-Theatre.com says all tickets are “100% guaranteed,” but notes that prices are set by third-party sellers and may be above face value. Initial attempts to reach the London, England-based reseller were unsuccessful.

Mirvish’s director of sales and marketing says he’d be “very surprised” if any tickets being offered online were real.

John Karastamatis says some Mirvish subscribers have bought tickets in advance of the public sale, but none have been issued, and seats haven’t been assigned.

Karastamatis says these sites often sell tickets before they acquire them, but the company has never seen it happen this early.

Mirvish says it can’t guarantee that tickets purchased through third-party brokers are genuine, encouraging theatre-goers to buy seats on its website or at the box office.

“Hamilton” is set to run at the Ed Mirvish Theatre from Feb. 11 to May 17, 2020.

The Canadian Press