TORONTO — Rogers Communications says Jordan Banks will take on the role of president of its Rogers Media division starting Sept. 9.
The telecom company says current president Rick Brace, appointed to the role in 2015, will help in the transition until he retires from Rogers at the end of the year.
Banks comes to the role from Facebook and Instagram Canada, where he has served as managing director for seven years.
The Toronto-based company says his mandate will have a focus on driving growth across Rogers’ sports and local channels in an increasingly digital world.
Rogers Media’s business includes Sportsnet, Citytv, OMNI Television, the Toronto Blue Jays, a shopping channel and radio stations.
The company announced in March it had reached a deal to sell its magazine brands including Maclean’s and Chatelaine, while in May it struck a deal to buy Vancouver-based podcast production company Pacific Content.
In June, it also cut an unspecified number of off-air jobs across its Sportsnet organization to reposition it for the future. The cuts came after letting go of star broadcaster Bob McCown after 30 years as host of the program “Prime Time Sport.”
Rogers Communications CEO Joe Natale says in a statement that Brace’s tenure “measurably reshaped” the company’s media business for the future while noting that incoming president Banks is a “transformative digital executive.”
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