A new cannabis club and retail store is open in Calgary, geared towards introducing seniors and baby boomers to the medical benefits of the plant
Rocky Mountain Cannabis Club opened in December in Heritage Plaza, and already it has resonated with the community.
“I already feel we’ve helped a lot of people with their anxiety, their inflammation,” says owner Brent Curtis. “Probably 80 per cent of our customers are over 50, 55.”
The Rocky Mountain Cannabis Club is a bit different from what many people would picture such a store to look like. It’s bright and welcoming, creating the feel of an upbeat clinic, according to Curtis.
“Our main focus is to have a nice, welcoming, clean environment, so it doesn’t feel like a dingy pot store,” he said. “You can come in and talk to knowledgeable people. I know everybody has questions, but a lot of people are too afraid to walk into a store like this, so we try to make it as inviting as possible and laid back as we can.”
Education is a key part of their business model, to make sure that a newcomer to cannabis doesn’t end up having a bad experience.
“So we want to make sure that everybody knows how to use it safely and not overdose in some ways. We’re going to have, three days a week, an educational coffee time for anybody that wants to come in and we’ll teach them all the different ways that they can use the plant.”
The stores shelves have products like soap, bath bombs, tea, topical creams, and more, infused with cannabidiol, or CBD, which is the non-psychoactive element of cannabis. Curtis says this operation isn’t about getting people stoned.
“It’s not a high. It just makes you feel good. It’s an anti-anxiety, anti-inflammatory that the baby boomers should really get behind.”
Curtis says they are looking at transitioning a little bit and serving the recreational community as well once legalization is finalized this year, but helping the older community will remain a focus.
He has seen the benefits of the plant in his own family, and Curtis hopes other people can get more comfortable approaching the subject with their family.
“My mom and grandmother, their lives have actually been really changed from the CBD products we’ve brought in here, so we’re trying to help people with their aches and pains.”
Curtis hopes to start the morning education sessions in a couple of weeks, and he adds they will help people get set up with a prescription if they choose.