It’s a campaign that plans to combat human trafficking by educating Calgarians about the realities of its victims.
Canadian country music artist Paul Brandt helped launch #NotinMyCity Wednesday.
He was joined by Calgary Police Chief Roger Chaffin, and sexual assault survivor Sheldon Kennedy.
Brandt said he was first exposed to the horrific problem in Southern Asia, when he noticed a five-year-old girl he had been playing guitar for was put into a cab.
“And it was explained to me afterwards by people who were working within that community that she was a victim of human trafficking and at five years old was being raped, and forced to service men six to eight times a night — at five, and it just broke my heart,” he said.
Brandt says sex trafficking has also doubled every year for the past eight years in Alberta.
“And unless we stand up as a community and band together and say: ‘this is not okay,’ it will just keep happening and it will actually flourish,” he said.
Fashion designer Paul Hardy is also a partner of the #NotinMyCity campaign, and created a bandana and scarf to be sold to help raise awareness.