Helped by interest in Heat, ABC and ESPN draw their second most viewers ever for NBA coverage
Posted Apr 19, 2013 07:38:06 PM.
This article is more than 5 years old.
NEW YORK, N.Y. – ABC and ESPN had their second most viewers ever for NBA coverage, helped by the interest in the Miami Heat and their 27-game winning streak.
The two games added during the streak, the second-longest in NBA history, both earned a 2.9 rating, tying for the fourth highest-rated, regular-season games ever on ESPN.
The Heat’s Christmas Day victory over Oklahoma City in a finals rematch was ABC’s most-watched NBA regular-season game, with 9.6 million viewers.
Overall, ABC averaged 4.7 million viewers for its 15 broadcasts and ESPN averaged 1.8 million viewers for its 77 telecasts.