Pollsters reconsider survey methods after low voter turnout in Ontario election
Posted Oct 11, 2011 7:26 am.
This article is more than 5 years old.
TORONTO, Ont. – The record low voter turnout in the Ontario election has prompted political pollsters to rethink the way they survey during election campaigns.
Of the 49 per cent who did turn out to vote in the election, it’s been determined that most of them were seniors, middle-class home owners and those with a university education.
Pollsters are pondering if their public support predictions during election campaigns would be more accurate if the surveys focused more on that demographic, than all eligible voters, which has been the conventional case.
The Globe and Mail reported that polling firms are considering the value of a two-track approach as well, which means including all eligible voters in one survey, but only the key demographic most likely to vote in the other survey.
